JCB Factory Tour is a behind-the-scenes engineering and manufacturing experience at JCB’s home in Rocester, Staffordshire.
It gives you the chance to learn about one of Britain’s best-known construction machinery companies and see how JCB machines are made. This is a strong choice if you are interested in engineering, heavy machinery, manufacturing, construction equipment or unusual factory tours.
The public factory tour includes the Story of JCB and the Backhoe Loader Factory, and JCB says public tours are available on Mondays and Fridays.
Location: Rocester, near Uttoxeter
Postcode: ST14 5JP
County: Staffordshire

This is a proper working-factory style experience, so the appeal is seeing real manufacturing rather than a display-only attraction.
The tour introduces you to the story of JCB, the company’s history and the machinery that made the brand famous. You then get a closer look at the manufacturing process behind JCB’s world-famous backhoe loaders.
The Eventbrite tour description says the tour takes you to the assembly line of the Backhoe Loader machine, where you can see the process from sheet steel delivery, profiling, laser cutting, welding and painting through to assembly and the finished product.
This is especially suitable if you enjoy engineering, construction vehicles, industrial heritage, manufacturing, machinery or seeing how large equipment is made.


This is best treated as a pre-booked experience rather than a casual attraction. Tour dates and places can be limited, so check availability before arranging travel.
If you are interested in engineering or machinery, it is worth reading a little about JCB before you go. Knowing the importance of the backhoe loader and the company’s Rocester base will make the tour more meaningful.
It can also work well as a gift experience for someone who likes machinery, farming equipment, construction vehicles or British engineering.
Because it is a working factory environment, you should pay close attention to arrival instructions, safety rules and any restrictions on photography, clothing or access.

JCB’s public factory tour information says public tours are available on Monday and Friday, with tours covering the Story of JCB and the Backhoe Loader Factory.
JCB’s headquarters are at Rocester, near Uttoxeter in Staffordshire. A business directory lists JCB World Headquarters at Rocester, Staffordshire, ST14 5JP.
Some tour booking listings refer to the JCB Visitor Centre in Rocester, with sessions such as Monday afternoon or Friday morning tours, but availability can change and places may sell out.
Before travelling, check:
Age guidance
Tour availability
Arrival time
Parking instructions
Safety requirements
Clothing and footwear rules
Photography rules
Accessibility
Whether lunch or refreshments are included
Cancellation terms
Opening times, tour dates and production access can change, so use the official JCB tour information before making firm plans.
Most people should allow around 2 to 3 hours for the visit, depending on the tour booked and whether refreshments or lunch are included.
Some public tour listings describe sessions of around two hours, while other tour options may include lunch or extra hospitality.
Allow extra time for arrival, parking, check-in, safety briefing and leaving the site after the tour.



This is a specialist factory tour, so check exactly what is included before booking.
Some options may be tour-only, while others may include lunch or refreshments. If you are buying it as a gift, check the available dates, ticket rules and whether the recipient needs to book a specific session.
Also allow for travel costs, parking if applicable, food and any purchases connected with the visit.
Because places can be limited, it is better to book carefully than to leave it until the last minute.
Do not assume full visitor-attraction facilities unless your booking confirms them.
Some JCB tour options may include refreshments or lunch, but this depends on the tour package booked. A JCB Factory Tour with Lunch listing describes a behind-the-scenes factory tour with lunch, while other listings may be tour-only.
If food is important to your day, check before travelling or plan to eat in Rocester, Uttoxeter, Ashbourne or nearby towns before or after the tour.
JCB Factory Tour is mainly an indoor, pre-booked experience, so it can work well as part of a planned day even if the weather is poor.
Nearby attractions and places to visit include:
Alton Towers Resort
Dovedale
Ashbourne
Uttoxeter
Peak District National Park
Sudbury Hall and the Museum of Childhood
National Memorial Arboretum
Trentham Estate
Gladstone Pottery Museum
If the weather is good, Dovedale, Ashbourne or the Peak District can add outdoor scenery to the day. If the weather is poor, indoor heritage attractions, pottery museums, cafés or shopping stops may be better alternatives.