The Rum Story – Whitehaven
The Rum Story is located in Whitehaven, Cumbria (CA28 7AU).
If you’re looking for a unique way to spend a morning or afternoon, this place is a bit of a hidden gem. It’s set in the original shop and warehouses of the Jefferson family, who were big players in the rum trade back in the day. It’s not just a dusty museum; it’s an immersive “dark walk” through the history of the rum trade, complete with the sights and smells of the Caribbean and old-fashioned shipping ports.
What to expect
You’ll wander through different themed zones, including a tropical rainforest, the holds of a sailing ship, and the original copper stills. It’s quite atmospheric—you can almost smell the molasses and spices in the air. For the grown-ups, it’s a fascinating look at the town’s gritty maritime history, and for everyone else, the lifelike sets and “tales of the sea” keep things interesting.
Things to do and see
- The Kinni-Ginni Fountain: A very cool feature in the courtyard that actually flows with “rum” (don’t worry, it’s just coloured water, but it looks the part!).
- The Vaults: Explore the cellars where the rum was aged and bottled.
- The Shop: This is a highlight for many. It’s a beautiful old-fashioned shop where you can buy various blends of rum, including the famous Jefferson’s.
Budgeting and tips
- Savings: Keep an eye out for family tickets which usually offer better value than buying individual entries. They also often offer discounts for seniors and Blue Light card holders, so have those ready.
- Food and Drink: There is a lovely little café on-site for a coffee and a snack, but since it’s in the heart of the town, you’ve got plenty of options nearby. If the weather is nice, a picnic by the harbour (just a short walk away) is a great way to save a bit of cash while enjoying the sea air.
- Time spent: Most visitors find that 1.5 to 2 hours is plenty of time to see everything without rushing.
- Parking: While there isn’t dedicated on-site parking, there are several public car parks within a five-minute walk. Some visitors suggest parking a little further out near the harbour for a nicer walk into the centre.
Nearby fun
Since you’re already in Whitehaven, make sure to head down to the Harbour. It’s one of the oldest in the country and great for a stroll to see the lighthouses. If you have energy left, you can combine this with a trip to The Beacon Museum just around the corner, which has more interactive exhibits about the local area. For a bite to eat or a drink afterwards, the harbour front has some great bars and restaurants with views over the water.