Land Rover Factory Tours are behind-the-scenes vehicle manufacturing experiences at Jaguar Land Rover sites in Solihull and Liverpool / Halewood.
They give you the chance to see how some of Land Rover’s vehicles are built, with guided access to working manufacturing environments where modern technology, skilled production and vehicle assembly come together. These are particularly good visits if you enjoy cars, engineering, robotics, British manufacturing or seeing how large-scale production works.
Land Rover’s own experience pages describe factory tours at Solihull and Liverpool, with Solihull focused on Range Rover production and Liverpool based at the Halewood manufacturing facility.
Solihull location: Block 66, Lode Lane, Solihull
Postcode: B92 8NW
County: West Midlands
Liverpool location: Halewood Visitor Centre, South Road, Liverpool
Postcode: L24 9PZ
County: Merseyside


Land Rover Factory Tours are a strong choice if you want a real factory visit rather than a normal museum or showroom.
At Solihull, you can step inside JLR’s manufacturing environment and see the craftsmanship, engineering and production processes behind vehicles such as Range Rover and Range Rover Sport. Land Rover describes the Solihull factory tour as an expert-led visit showing how vehicles are brought to life.
At Liverpool / Halewood, the experience is based within a large manufacturing facility, and Land Rover’s UK pages list the Halewood Visitor Centre on South Road, Liverpool. Land Rover’s wider UK experience information says the Liverpool centre includes factory tours and experience activities connected with the Halewood site.
Depending on the site and tour available, you may see vehicle assembly, production areas, skilled manufacturing, robotics, quality checks or display areas connected with Land Rover vehicles. Access may vary because these are working factories, so the exact areas available can change.
This is especially suitable if you enjoy:
Cars and SUVs
Engineering and design
Factory tours
British manufacturing
Robotics and production lines
Behind-the-scenes industrial visits




This is best treated as a planned, pre-booked experience. Factory tours are not casual drop-in attractions, and availability may be limited.
Before booking, decide which site suits you best:
Solihull is a good choice if you are interested in Range Rover production, the historic home of Land Rover manufacturing and the Midlands motor industry.
Liverpool / Halewood is a good choice if you are closer to the North West or want to see a major vehicle manufacturing site in Merseyside.
If you are booking for someone as a gift, check whether they are more interested in Range Rover, Land Rover production, engineering, off-road driving experiences or the history of the brand. Some Land Rover Experience centres may also offer driving experiences, but these are separate from factory tours and should be checked carefully before booking.
Because the tour takes place in a working manufacturing environment, read all instructions carefully before travelling.
The Solihull contact details on Land Rover’s factory tour page list Block 66, Lode Lane, Solihull, West Midlands, B92 8NW. The same page lists the Liverpool address as Halewood Visitor Centre, South Road, Liverpool, L24 9PZ.
Because these are working automotive production sites, expect stricter rules than you would find at many ordinary attractions.
Before travelling, check:
Age guidance
Tour availability
Arrival time
Parking instructions
Security requirements
Photography and video rules
Clothing and footwear requirements
Accessibility
Bag restrictions
Whether production is running
Cancellation terms
Land Rover notes that vehicle specifications, production details and site information may change without notice, so always use the latest official information before booking or travelling.

Most people should allow around 2 to 3 hours for a Land Rover Factory Tour visit.
The exact time may depend on the tour type, site, check-in process, security arrangements and whether you combine the tour with another experience.
If you are travelling to Solihull or Halewood from another area, allow extra time for traffic, parking and finding the correct entrance. For a guided factory tour, it is important not to arrive late.
Land Rover Factory Tours are specialist guided experiences, so check exactly what is included before booking.
Some visitors may be comparing a factory tour with a Land Rover driving experience or group experience. These can be different products, so check whether you are booking:
Factory tour only
Driving experience
Corporate or group visit
Gift voucher
Combined experience
Also allow for travel, parking, food and accommodation if you are making it part of a short break.
If you are buying the experience as a gift, check voucher validity, available dates and whether the recipient can choose between Solihull and Liverpool.
Do not assume these sites work like normal visitor attractions with open café facilities unless your booking confirms it.
It is usually safer to plan food and drink before or after the tour. Solihull, Birmingham, Liverpool and the surrounding areas all have plenty of cafés, restaurants, shopping centres and hotel options.
For Solihull, you may want to combine the visit with food or shopping in Solihull town centre, Birmingham or nearby leisure areas.
For Liverpool / Halewood, you may want to plan food around Liverpool city centre, Speke, Widnes, or nearby shopping and leisure areas.
Check your tour confirmation for any site-specific facilities before travelling.

Land Rover Factory Tours are mainly indoor, pre-booked experiences, so they can work well in poor weather once you are on site.
Nearby ideas include:
National Motorcycle Museum
Birmingham city centre
Thinktank Birmingham Science Museum
Cadbury World
Resorts World Birmingham
NEC Birmingham
Baddesley Clinton
Packwood House
Touchwood Solihull
If the weather is good, nearby National Trust properties and countryside stops can add variety. If the weather is poor, Birmingham’s museums, shopping centres and indoor attractions are useful alternatives.
Nearby ideas include:
Liverpool city centre
Royal Albert Dock
The Beatles Story
Museum of Liverpool
Merseyside Maritime Museum
Speke Hall
Otterspool Promenade
Knowsley Safari
Cheshire Oaks Designer Outlet
Catalyst Science Discovery Centre
If the weather is good, Speke Hall, Otterspool or waterfront walks can add outdoor time. If the weather is poor, Liverpool’s museums, galleries, shopping areas and indoor attractions make useful alternatives.